Kia extends partnership with famous tennis player Rafael Nadal as its brand ambassador.
The company, "Kia Motors", the official partner of the Australian Tennis Open, announced the renewal of its partnership for five years with tennis legend Raphael Nadal, and the announcement came through a global broadcast of a training session on his official Facebook page, during which the public had the opportunity to help Nadal regain his fitness with Prepares to return to action.
With this renewal, Nadal and Kia's partnership will extend to more than 20 years, as Kia Spain began sponsoring the young player at the time in 2004, becoming the Kia brand ambassador after two years and he is only 19 years old.
During the live broadcast from the "Rafael Nadal Academy" in his home in Spanish Mallorca, the audience joined the vote to report Nadal's movements directly via the hashtag #GetRafaMoving, using a set of emoji faces to choose the movements they want to see Nadal doing. Through this unique training, Nadal performed a number of exercises, including hitting targets from the transmission line and returning balls with amazing methods.
After completing the training session that his fans ran, Nadal said: “The fans have been deprived of watching tennis for months now, especially my matches, as I did no activities other than routine training at the Rafael Nadal Academy, so I really enjoyed offering this special event to them.”
He added, “Kia has been with me since I was 17 and played a big role in my journey as a professional tennis player and as a human being. I am excited to see what the next five years will bring us in and out of stadiums. ”
"Our 16-year partnership with Rafa has inspired millions of people to play tennis, so therefore, during this period in which he needs his fans to the fullest extent, we wanted to involve them in his training and encourage him to return," said Kia Motors president and CEO, Sang Sung. Successfully to the competition. We are excited to renew our partnership for the next five years, and we look forward to being inspired by each other as we move forward. ”
The live broadcast was on Nadal's official Facebook page on Friday, July 24 at 09:00 GMT, and you can watch it on Kia's global pages on social media.