Know the meaning of the Infiniti company logo
Many believe that the Infiniti automobile company emblem symbolizes Mount Fuji, the highest peak in Japan, which is one of Marco's Japanese heritage, while others see the emblem as a sign of "infinity" in mathematics. In fact, the slogan is closely related to the spirit and values of the luxury brand that is designed to achieve cooperation and enable the values of human communication and focus on the endless possibilities in the future.
The metallic oval shape of the "Infiniti" symbol is characterized by two dynamic lines that converge at the center, and symbolize elegance and the "endless path", as the brand aspires to reach new heights in the automotive industry, through its close work with its customers, employees and retailers, in order to achieve success from Seeing her on the path to endless excellence.
The brand name also reflects the company's philosophy. In 1989, when the company was founded and launched its first Q45, the brand's engineers saw a symmetry of the company’s four “I” letters, which fits with its artistic vision and commitment to dramatic design. However, these characters exceeded symmetry, reflecting the essence of the brand and where it is heading.